We believe every comment is a conversation waiting
ReplyKar started in 2023 when our founders watched a friend answer 400 “link pls” comments by hand. There had to be a better way — so they built it.
- 12,000+
- creators & brands
- 38M+
- DMs delivered
- 4.9/5
- average rating
- 30%
- avg. comment-to-lead rate
From 400 manual DMs to 38 million automated ones
In 2023, Alex was running a small skincare brand and spending two hours a day copying links into DMs. Nina, an engineer, wired up a script that watched comments and replied instantly. That week, sales tripled — and the replies from customers were pure joy: “omg you actually noticed me!”
They realized the same magic could work for creators, coaches, and brands of every size — as long as it was built the right way: on official APIs, with real respect for the people on the other end of the DM. ReplyKar was born, and today it's trusted by 12,000+ accounts to send 38 million+ conversations.
Our mission is simple: make every Instagram conversation count — for the creator, and for the follower who raised their hand.
What we optimize for
Speed wins
The first DM wins the customer. Everything we ship is optimized for sub-second responses.
Trust by default
Official APIs only. Radical transparency about what we send, to whom, and why.
Creators first
We build for the person answering DMs at midnight, not for the boardroom.
Remote & global
18 people across 9 time zones — as distributed as the creators we serve.
The humans behind the DMs
A small, senior, fully-remote team. (Plus a few very spoiled office dogs.)
Alex Rivera
Co-founder & CEO
Nina Kovács
Co-founder & CTO
Sam Osei
Head of Product
Mira Patel
Head of Growth
Tom Becker
Lead Engineer
Zoë Laurent
Customer Success
We're hiring support engineers & content creators — say hi at hello@replykar.in
Setup takes ~2 minutes
Come build with us
Whether you're our next customer or our next teammate — we'd love to meet you.
Cancel anytime · GDPR compliant · Official Instagram API