New: Story reply automation is live
Turn Instagram Comments into DMs, Automatically
ReplyKar watches your comments and instantly DMs anyone who drops your keyword — turning likes into leads while you sleep. Set up in minutes, grow on autopilot.
from 2,300+ creators & brands
Built on the official Instagram API
Trusted by 12,000+creators, coaches & brands
9+ verified customer testimonials available on our customer stories page.
From comment to customer in 3 steps
No flows to draw, no chatbot to build. One keyword and one message — that's the whole setup.
luna.creates
Original audio
You post
Publish any post, reel, or story — “Comment GUIDE and I'll DM it to you” is all the setup your audience needs.
Trigger keyword
LIVEThey comment a keyword
ReplyKar watches every comment in real time and instantly matches your keyword — including variants, typos, and emojis.
maya.fit
Active now
Sent in 0.8sno manual work
You auto-DM them
A personalized DM with your link, freebie, or offer lands in their inbox in under a second. 24/7, on autopilot.
Everything you need to grow on autopilot
One toolkit that turns your comment section into your highest-converting channel.
Keyword triggers
Any word, phrase, or emoji becomes a magic trigger. Match exact keywords or smart variants — “GUIDE”, “guide pls”, “send it 🙌”.
DM automation
Personalized DMs with links, offers, or files sent the moment someone comments. Add delays, follow-ups, and qualifying questions.
Story reply automation
Turn story reactions and replies into conversations too. Anyone who responds to a story gets the right DM, automatically.
Analytics dashboard
See DMs sent, link clicks, opt-ins, and conversions per post and keyword. Know exactly which content prints leads.
Link-in-DM
Ship branded micro-pages with your DM — link out to your store, booking calendar, or lead magnet. No link-in-bio juggling.
Multiple posts & keywords
Run different keywords and DM flows across every post, reel, and story at once — each with its own message and links.
Built for anyone with something to say in DMs
Creators, coaches, brands, and agencies use ReplyKar to turn comment sections into conversion machines.
Creators
Turn viral comments into email lists & sales
Every “link pls” comment becomes a DM that delivers your freebie, course, or affiliate offer while the algorithm rewards your engagement.
- Deliver lead magnets automatically
- Boost reach with comment velocity
- Route superfans to your paid offers
Comment “GUIDE”
Auto-DM: Free 30-day content calendar 👉 links.replykar.com/calendar
Coaches
Fill your calendar with qualified discovery calls
Qualify leads inside DMs before they ever hit your calendar. Comments become conversations, conversations become bookings.
- Pre-qualify with 1–2 DM questions
- Auto-book via Calendly-style links
- Nudge no-shows with follow-up DMs
Comment “PLAN”
Auto-DM: Quick q: what are you coaching for? 👀
Ecommerce
Restocks and drops that sell out in DMs
Fans ask “restock?” under every post. Automate the answer with discount codes, drop links, and cart-recovery nudges.
- Instant discount codes per keyword
- Restock & drop alerts via DM
- Abandoned-cart nudges through Instagram
Comment “RESTOCK”
Auto-DM: You're first to know 🔔 Use WELCOME20 👉 shop.link/restock
Agencies
One dashboard for every client account
Manage unlimited client Instagram accounts, white-label the reports, and prove ROI with per-campaign analytics.
- Unlimited client workspaces
- White-label analytics reports
- Role-based access for your team
Comment per campaign
Auto-DM: Each client gets their own flows & branding
Don't take our word for it — take theirs
2,300+ five-star reviews from people who turned their comment sections into their best sales channel.
“I got 1,200 email subscribers from ONE reel. I commented “GUIDE” strategy on three posts and my list grew more in a week than the previous 6 months.”
+1,200 subscribers in 7 days
Maya Lindström @mayacreates
Lifestyle creator · 480K followers
Simple plans that pay for themselves
Start free, upgrade when the DMs start rolling in. Every plan includes the official-API safety net.
Free
For validating your first keyword campaign.
- 1 Instagram account
- 1 campaign
- 50 automated DMs / month
- Comment-to-DM on posts & reels
- Basic analytics
- No credit card required
Growth
For creators & brands scaling their DMs.
- 1 Instagram account
- 3 campaigns
- 500 automated DMs / month
- Unlimited keywords & posts
- Story reply automation
- Link-in-DM branded pages
- Advanced analytics + exports
- A/B test DM messages
- Priority support
Agency
Run every client from one roof.
- 1 Instagram account
- 10 campaigns
- 2,500 automated DMs / month
- Client workspaces & folders
- White-label reports
- Role-based team seats
- API, webhooks & Zapier
- Dedicated success manager
Questions? Answered.
ReplyKar watches the comments on your Instagram posts, reels, and stories. When someone comments a keyword you've chosen (like “GUIDE”), it instantly sends them a personalized DM with your link, offer, or freebie — automatically, 24/7.
Typically under one second from the moment the comment lands. Fast replies matter: they land while your post is still on the commenter's mind, which is why comment-to-DM converts 5–10x better than a link in bio.
Yes — when it's done on the official Instagram Graph API, which is exactly what ReplyKar uses. We never ask for your password, we respect Instagram's messaging rate limits and policies, and you stay in full control of what gets sent.
You need an Instagram Professional account (Business or Creator) connected to a Facebook Page — both free and upgradeable in about two minutes from the Instagram app. We walk you through it during setup.
Yes! Every post, reel, and story can have its own keywords and its own DM flow. Run “GUIDE” on your lead magnet reel, “PLAN” on your coaching post, and “RESTOCK” on your product teaser — all at the same time.
Only commenters whose comment matches your keyword get messaged, and every DM includes a one-tap opt-out. We also automatically skip anyone who has opted out or blocked DMs, and we honor Instagram's own spam protections.
Yes. Growth includes a second seat, and the Agency plan adds client workspaces, role-based permissions, and white-label reporting so you can run dozens of accounts without sharing passwords.
Most people connect Instagram and launch their first keyword in under 10 minutes with our setup wizard. If you'd like a hand, our team offers free onboarding calls — and Growth/Agency plans include priority and dedicated support.
Setup takes ~2 minutes
Ready to turn comments into customers?
Connect your Instagram in under 2 minutes and watch the DMs roll in. Free plan included — no credit card required.
Cancel anytime · GDPR compliant · Official Instagram API